Hours stretch with the schedule — here's a typical game day for a pro team:
Review ticket sales and fan data. Is Tuesday's spike a trend or luck?
Brief designers and video creators on the playoff-push ad campaign.
Pitch a local car dealer on a halftime giveaway. Haggle over price.
Team is on a losing streak. Keep the bobblehead theme or pivot?
Plan outreach to season-ticket holders and group buyers with the sales team.
Check banners, giveaways, and sponsor booths before the gates open.
Run fan activations on-site and keep the sponsor's logo front and center.
Schedule posts, watch a viral moment, and decide if it's safe to share.
Count giveaways, log attendance, and note what to fix next homestand.
- Plan and launch ad campaigns that fill seats and get fans buzzing.
- Pitch and negotiate sponsorship deals with local and national brands.
- Dream up game-day promotions, giveaways, and fan experiences, then run them on-site.
- Post, schedule, and track social media content around games and athlete moments.
- Dig into ticket sales and fan data to see what's working.
- Is this sponsor's deal worth the fan goodwill I might lose?
- Should I spend my budget on a big splash or keep it for the whole season?
- Is this ticket data showing a real trend, or just one lucky game?
- Should I jump on this viral moment now, or is it too risky to post?
- Do I stick with my promo idea, or change it because the team is losing?
Brand partnerships managers build and run deals between brands, sports teams, events, and creators. They pitch partners, negotiate contracts, plan how each deal shows up in signs, posts, or events, and track results.
Influencer marketing managers team up with social media creators to promote a brand's products. They find the right creators, negotiate deals, plan campaigns, make sure posts follow ad rules, and track results like views and sales.
Ticket sales and fan experience managers sell season tickets, group outings, and premium seats for sports teams and arenas, and plan game-day promotions, entertainment, and guest services so fans have a great time and keep coming back.
