Open the dashboard. Last week's video got huge views but few sales.
Scroll comments and audience data. Skip the big account with fake-looking followers.
Haggle with a creator's agent over rates, deliverables, and usage rights.
One huge creator or five small ones? Run the numbers.
Watch a draft video. The #ad tag is buried, so request a fix.
Ask for one brand-safety edit. Leave the creator's jokes alone.
Map launch dates and product features across twelve creators on a calendar.
Track a lost package. Nudge a creator who missed Tuesday's deadline.
Check what the algorithm now favors. Tweak next month's plan.
- Hunt for creators whose audience and style fit your brand.
- Pitch collaborations and negotiate rates, deliverables, and contract terms with creators.
- Plan campaigns, from launch timing to the products creators will feature.
- Review draft posts and videos for brand fit and clear #ad labels.
- Ship products to creators and chase late posts or missed deadlines.
- Is this creator's audience real and a good fit, or just big?
- Should I pay for the huge creator, or spread money across several smaller ones?
- Do I ask for edits to keep the brand safe, or let the creator's voice stay?
- Is this post clear enough as an ad, or could it get us in trouble?
- Did this campaign actually drive sales, or did it just get views?
Social media managers run the online accounts of brands, teams, schools, and nonprofits. They plan and post content, talk with followers, run campaigns, and use analytics to see what works.
Brand partnerships managers build and run deals between brands, sports teams, events, and creators. They pitch partners, negotiate contracts, plan how each deal shows up in signs, posts, or events, and track results.
Talent managers guide the careers of creators, musicians, actors, and other entertainers by setting goals, finding opportunities, and negotiating brand deals and contracts. They also handle schedules and protect their clients' reputations while building long-term businesses.
