SASocial Media Analyst
SA
Career

Social Media Analyst

By the numbers
Typical pay
$78,760 / yr
Education to start
Bachelor's degree
Future demand
+6.7% by 2034
People in this job
900K
Figures shown for ·closest of 2 O*NET occupations
The work
A day, hour by hour
09:00
Dashboard check

Scan overnight numbers. Fix a broken tracking link before it skews the week.

09:45
Post deep dive

Last week's video got triple the views. Dig into why.

10:45
Luck or real?

One post won big. Check if it's a pattern or a fluke.

11:30
Social listening

Read what people say about the brand. Flag a growing complaint.

13:00
A/B test readout

Compare two caption styles. Gap is small, so call for more data.

14:00
Trend and competitor scan

Spot a rising sound and a rival's new series. Blip or trend?

15:00
Report building

Turn messy exports into clean charts. Cut the vanity numbers.

16:00
Team presentation

Share results with content team. Give the bad news plainly, then what's working.

16:45
Recommendations

Write next week's advice: what to post, when, and where.

Things you do
  • Dig into post and campaign numbers to see what worked and why.
  • Turn messy data into clear reports and charts for marketing teams.
  • Recommend what to post, when, and where based on what you find.
  • Run tests comparing two post styles to see which one wins.
  • Monitor online conversations to learn what people are saying about a brand.
Decisions you’ll make
  • Did this post really win, or did I just get lucky?
  • Is this spike a real trend worth chasing, or just a one-day blip?
  • Which numbers actually matter for this campaign, and which are just nice to look at?
  • Is this test result big enough to trust, or do I need more data?
  • Should I tell the team the bad news plainly, or lead with what's working?
Education Pathways · how you get there
100 in 100 went the college route · 0 in 100 found another way in None, typically
Education mapped from O*NET: