LSLegal Marketing & Sales
LS
Career

Legal Marketing & Sales

By the numbers
Typical pay
$166,790 / yr
Education to start
Bachelor's degree
Future demand
+6.6% by 2034
People in this job
395K
Figures shown for ·closest of 3 O*NET occupations
The work
Watch · day in the life
A day, hour by hour
08:30
Pipeline review

Scan CRM for hot prospects; flag who needs a follow-up today.

09:00
Attorney coaching

Run a 30-min session with two partners on pitching their practice area.

09:45
Proposal draft

Tailor a pitch deck for a mid-size corporate prospect — their terms, their pain.

11:30
Prospect call

Gauge whether this GC is ready to hire or just kicking tires.

13:00
Market research

Dig into a competitor's recent wins; spot the gap the firm can own.

14:15
Cross-sell meeting

Brief a real estate client on the firm's employment practice — warm intro, no hard sell.

15:30
Event strategy

Decide whether next month's conference is worth the budget and the partners' time.

16:30
KPI report

Pull acquisition numbers and draft a tight update for firm leadership.

17:15
Relationship outreach

Send three personal check-ins to dormant contacts — keep the network warm.

Things you do
  • Pitch the firm's legal services to potential clients and win new business.
  • Build and nurture relationships with clients so they keep coming back.
  • Write tailored proposals and presentations for specific client prospects.
  • Spot chances to connect existing clients with other practice areas they need.
  • Research competitors and market trends to find the firm's next big opportunity.
Decisions you’ll make
  • Is this prospect actually ready to hire, or just networking?
  • Should I push the attorney to follow up with this client, or handle it myself?
  • Do I pitch our full range of services now, or risk overwhelming them?
  • Is this relationship strong enough to ask for a referral yet?
  • Should I invest more in this conference, or is it the wrong crowd for us?
Education Pathways · how you get there
97 in 100 went the college route · 3 in 100 found another way in 5 years or more, typically
Education mapped from O*NET:Marketing Managers · 82% related
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