What Does Sales Enablement Do? Roles, Responsibilities, and Career Insights

In this interview, Katie Chatterton, VP of Sales and former sales enablement leader, explains the evolving role of sales enablement in organizations. She details its origin, importance, and how it acts as a bridge between strategic goals and the sales team's performance. Chatterton elaborates on the variety of tasks within sales enablement, ranging from coaching and training to strategic planning and cross-departmental collaboration. She highlights the importance of flexibility, continuous learning, and organization. The discussion also covers career advancement, the differences between working in small and large companies, the financial aspects of the role, and the essential skills needed for success. Katie shares personal anecdotes from her career journey and offers advice to those considering a role in sales enablement.