Read the new client brief. Pin down audience, goal, and deadline.
Fill pages with rough logo ideas. Most won't survive the morning.
Narrow six sketches to two. Only the strongest earn a recommendation.
Build the poster in Illustrator. Test fonts, colors, and photo crops.
Match every piece to brand rules. Decide whether one rule bends.
Walk the client through two options and why each works.
Sort real problems from personal taste. Rework layout and headline size.
Export print-ready PDFs and web sizes. Check bleeds, color, and resolution.
Triage tomorrow's projects. Line up the next social graphics batch.
- Turn a client's goals into logos, posters, or layouts that communicate clearly.
- Sketch rough concepts and explore several visual ideas before committing.
- Choose fonts, colors, and images that fit the message and audience.
- Build designs in Illustrator, Photoshop, InDesign, or Figma.
- Present your options and explain why your design choices work.
- Should I give the client what they asked for, or what I think works better?
- Which of my sketched concepts is strong enough to actually recommend?
- Will someone glancing at this for two seconds get the message?
- Is this feedback a real problem to fix, or just personal taste?
- Do I break the brand style guide here, or stay consistent?
Illustrators make drawings and images, by hand or on a computer, that explain ideas or tell stories for clients. Their art appears in books, magazines, ads, games, packaging, and more.
Artists create original paintings, drawings, sculptures, illustrations, or digital art to express ideas and tell stories. They sell their work, take commissions from clients, or teach and run workshops to support their craft.
Fashion designers dream up and create clothing, shoes, and accessories, from the first sketch to the finished product. They research trends, pick fabrics and colors, and work with factories to make pieces people can buy.
